The delegates of the 37 member federations approved the new design of the logo unanimously. Communication Officer Anna Jacobson received praise from several of the delegates for the rebranded symbol and branding of The World Games. The logo still shows the “W” but in a more modern style. It was created by JayKay-Designs, who is responsible for design for the International World Games Association.
The new logo can be seen on the The World Games webpage, and on Facebook, Twitter and Instagram. It will be used on all flags, roll-ups and advertisements in the future.
“We did not want to create anything from scratch,” says Anna Jacobson. “In continuing our development, we worked on creating just a restyling of the logo. In the past few years we have worked a lot on strengthening our brand, and we want to build on what we have achieved.”
She also explained what is behind the design work: “We don’t want to compete with the event logos such as the one for The World Games 2021 in Birmingham, Alabama. We wish to co-exist alongside them. At the same time, our logos have to be durable for the upcoming years.”
“Although the word ‘association’ is still part of our official label, we will introduce ourselves more often in the future just as The World Games,” Jacobson continued. “That’s what we are, all of us, federations and athletes. We are The World Games. It is also easier to communicate and easier to remember.”
The rebranded logo replaces the old one which was launched in 2007. It is the fourth time in The World Games history, which began in 1981, that the appearance of the IWGA emblem has been updated.